We inspire and empower people to imagine better urban futures, and to design the strategies, tools, and stories that make those futures possible.

We are at a social and environmental tipping point. Cities face overlapping crises—from climate breakdown and housing affordability to economic disruption and fractured social cohesion. Yet at the very moment we need to envision a better future, we’re facing a crisis of imagination.

We live in a time where imagining apocalypse comes easily—but imagining a better society feels harder than ever. We need new narratives, new strategies, and new tools to unlock our collective creativity and reimagine urban life.

Plan

Imagine

We spark curiosity and creativity by making alternative futures tangible.
Through stories, images, scenarios, and spatial prototypes, we invite people to see their cities differently—and to imagine what could be, not just what is. Imagination is not a luxury; it’s the foundation for meaningful change.

01

Empower

We turn ideas into action by equipping people and organisations with the tools, frameworks, and confidence to shape their places. Whether through co-design, strategy, or facilitated workshops, we help unlock agency and possibility.

02

Connect

We turn ideas into action by equipping people and organisations with the tools, frameworks, and confidence to shape their places. Whether through co-design, strategy, or facilitated workshops, we help unlock agency and possibility.

03

Principles

We are driven by a simple unifying principle: to support life-affirming places: places that support people and the planet to thrive together.

We believe that cities should be shaped by the following values:

  • Joy – Design that invites delight, creativity, and celebration

  • Connection – Spaces that foster belonging and social relationships

  • Equity – Just and inclusive access to opportunity, space, and power

  • Ecological Thriving – Human life in balance with planetary systems

  • Wellbeing – Environments that care for body, mind, and community

These aren’t abstract ideals. They are design criteria, strategic drivers, and ethical commitments. We bring them to every conversation, every framework, and every place we engage.